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Aspire.  Focus.  Achieve.

Daruma is closely associated with a beloved Japanese proverb nana korobi yaoki, says "Fall down seven times, get up eight". The Daruma doll, with its unique shape and solid base that allows it to right itself when toppled, is the embodiment of such persistence. While some may call the Daruma a lucky charm, we contend that the tools of success are within all of us. Daruma is a guardian of our dreams and aspirations who encourages us to remain determined, and to never give up on our dreams.

Unlike any other Daruma doll, each WE LOVE DARUMA doll features a trademark hand-painted heart on its back. Users may inscribe their goal or wish in this special spot (before or after the goal is achieved). Most importantly, the heart symbolizes charity and goodwill as a portion of sales will benefit the Children's HeartLink, the Children's Make-A-Wish Foundation and the Japanese Red Cross.

Here is a recent letter received from the Children's HeartLink in appreciation for the donation We Love Daruma made on behalf of our wonderful customers. Thank you all!

While the Daruma tradition is deep-rooted in Japan, it is still not well-known outside of it. We created the WE LOVE DARUMA brand and website to spread Daruma’s optimistic and inspiring energy around the world. The timing, we feel, could not be more pertinent. Daruma’s positive force is just as valuable in good times as in difficult ones, but our current economic climate has made the need to focus our energies all the more essential. The tools of success are within all of us, but as we go about our hectic lives, we could all use a little encouragement and support.

Daruma urges us to remain determined, to never give up on our dreams, and to achieve what we’ve set out to do.

Shop for Daruma dolls here